My experience includes articles, blog posts, original photography, and video with a focus on DIY, arts & culture, food, and home decor. Regardless of subject, editors can rest-assured that my work will be well-researched, tailored for their specific audience, and executed with gusto!
Food & DIY
Arts & Culture
Additional writing samples available upon request.
Whether it’s an ad, an email, or a sales catalog listing — great marketing always means great storytelling. I’ll work closely with you and your designer to pen a vivid, relatable narrative that illustrates the unique value of your products and services.
SEO Content Writing
If more site traffic is your top priority, I’ll work in tandem with your SEO analyst(s) to craft content that’s as interesting and informative as it is search friendly. I’ve successfully led SEO content writing teams for SaatchiArt.com, and Cuteness.com to substantially increase unique monthly visits by implementing the latest optimization strategies without sacrificing writing quality.
UX (User Experience) Copywriting & UX Strategy
Every bit of text on your site (or mobile app) — menus, sales flow copy, FAQs, buttons, dialog boxes, form fields, and yes even your 404 page message — will impact your users’ experience for better or worse.
Using data from focus groups and user testing, I’ve worked with sites and apps including Ticketmaster.com, HerbieHancock.com, Troubadour.com, Saatchi Art.com, and Saatchi Art’s iOS app to improve overall user experience.