Emails
Ticketmaster Event Review Direct Response Emails
Assignment
When Ticketmaster rolled out their website's "Post A Review" feature, they needed a way to spread the word. I was given the job of creating targeted emails encouraging past ticket buyers to post reviews of the event they attended.
Execution
I wrote three emails, one genre-specific and one generic, encouraging fans to "voice their thoughts" by posting an event review on Ticketmaster.com. Each email was tailored, both in tone and design, to the type of event attended (e.g. pop & rock; musical theater; etc.).
