I produced a 34-second promo to unveil a new iOS app called Pizza Party for Ghosty Inc. This unique sticker app not only allows users to download fun flair for their text messages, but the stickers are created by artists who are paid per download.
Set-decorating and lighting
Animating the logo reveal
Writing copy and structuring video narrative
Designing /animating titles and graphics
Learning how to expose for the backdrop and expose for the iPhone’s screen. While I got the screen pretty close to perfect, I ended up relying on some compositing to create the final product. This was achieved by replacing the live footage of the device’s screen with a screen recording captured via Reflector 3 (a device mirroring and recording tool that I highly recommend). The screen was then replaced in After Effects, and the hand rotoscoped and overlaid onto the live footage.
Eating a bunch of pizza during the shoot!